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Marketing and Communications

Marketing communications are tools used to convey your message and brand out to wider audiences, and help to define an organisation’s relationship with its customers.

Marketing tools are a mix of digital media tools to traditional print media and how to develop your brand. Here you may find courses available in how to use social media, developing your organisations branding, communicating with others through newsletters, developing a marketing strategy to understanding how SEO works.

You can search for a course here or see courses available on the right.

Can’t see what you want? Contact learn@skillstogrow.com to find out what is coming up.

We can offer bespoke courses for a cohort of staff. Want to find a free quote? Contact the centre staff team at learn@skillstogrow.com or call 01730 777059.

08/10/2019
09:30 - 16:00
Marketing Matters
IBM
Find out more Book Now
07/11/2019
09:30 - 16:30
Learn WordPress and Build Your Own Website in One Day
Community First - Fareham
Find out more Book Now

Marketing Matters

Date: 08/10/2019

Time: 09:30 - 16:00

Price: £20.00

Venue: IBM

IBM & Community First:
Marketing Matters
Tuesday 8th October 2019 | 09:30-16:00

* What channels are part of the Marketing Mix and how not-for-profit organisations can use them
* How effective marketing can address some of the challenges that you face
* Branding strategies to get your messages across
* An easily adaptable framework for a marketing plan
* An understanding of how social media can be used effectively as a marketing tool
* Working with an IBM professional to apply what you’ve learned to your organisation

Why IBM and who should attend?
The IBM Marketing Matters workshops form one part of IBM’s commitment to the communities
within which they live and work. IBM is fortunate to have large numbers of highly motivated, intelligent and capable people, along with insights and knowledge and other resources that, appropriately applied, can benefit not just large commercial and government organisations able to pay for them, but schools, charities and individuals too.

The workshops are for staff, volunteers and trustees of community organisations who are looking to improve their knowledge and understanding of marketing and social media. An assigned IBM volunteer will support each attendee before and during the workshop.

Book Now

Learn WordPress and Build Your Own Website in One Day

Date: 07/11/2019

Time: 09:30 - 16:30

Price (Voluntary Sector/Social Enterprise): £80.00

Price (Statutory/Business): £115.00

Venue: Community First - Fareham

In this busy day you will do the following:
Choose and buy a good, search engine optimised domain name
Consider what hosting is and how to select the best hosting for your WordPress website
Introduction to WordPress
Install, set up and update WordPress automatically
Get to know the Admin Panel, Settings and Basic Configuration
Create pages and posts and understanding the difference
Add images and videos and how to best select and alter the format
Go through users, categories and links
Allow comments and explore how to avoid spam
Add structure, widgets and navigation menus
Explore the difference between static and dynamic content
Apply an attractive design using easy templates
Consider what is responsive and choosing mobile friendly designs
Use plugins
Make your website search engine friendly
Add contact forms, maps and set up a process to take payments
Add social networking and track visitors with Google Analytics
Identify your legal Requirements, EU Cookie Policy and Data Protection
Add a sitemap, privacy policy and terms & conditions easily
Be aware of Security, stability and backing up

Book Now